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Service

Contextual and targeted advertising

We launch and manage advertising that brings leads, not just clicks: we set up campaigns and analytics and keep improving results.

from $160/momonthly
Discuss the project All services
01 What we do

Contextual and targeted advertising — what the work includes

  • Setting up campaigns in Yandex.Direct
  • Targeted advertising on social media
  • Analytics, goals and pixels
  • A/B testing of ads and landing pages
  • Bid and budget optimization
02 Who it’s for

Who this service is for

Most often clients come to us for
  • Service companies that need a steady flow of online leads
  • Stores and services with a ready site but no flow of inquiries
  • Businesses burning their ad budget with no clear return
  • Those who launched ads themselves and want to hand management to specialists
  • Local businesses that need customers from their own city
Common tasks
Launching Yandex.Direct on search and in ad networksVK targeting to the right audienceSetting up goals and analytics in Yandex.MetricaRetargeting people who didn't submit a requestCleaning up negative keywords and underperforming placementsMonthly management and reports on leads
03 Pricing

What’s included — from $160/mo

We fix the price before we start. On average around 30% below studio market rates.

  • Niche and competitor analysis
  • Building campaigns and connecting analytics
  • Regular optimization
  • Transparent reports on leads
≈ −30% vs market averageWe give the exact quote and timeline after a short brief. The price includes launch and the first month of support.
04 Examples

What it looks like in practice

Typical examples of tasks and solutions in this area. Specific cases and quotes are discussed individually for your project.

Example

Direct for an on-site service

An on-site service was wasting budget on irrelevant clicks. We reworked the keywords, added negative keywords and geo targeting and connected goals. As a rule, the cost per lead drops within the first month of management.

Example

Targeted ads for a local store

The store needed inquiries from its own city. We set up VK targeting by location and interests and added retargeting for site visitors. This usually delivers a steady flow of leads at a predictable budget.

Example

Audit and relaunch of campaigns

The client ran ads themselves but saw no return. We set up end-to-end analytics and rebuilt the campaign structure and bids. After that, it usually becomes clear which combinations bring leads and which only spend.

05 How we work

Transparent, step by step

01

Brief

We map out the task, goals and constraints. Free of charge.

02

Quote & plan

We fix scope, price and timeline before we start.

03

Build

Design, development and testing with regular updates.

04

Launch & support

We ship the result and keep supporting it afterwards.

06 FAQ

Frequently asked questions

How much does advertising cost?
Management starts from $160/mo. The ad budget for clicks is paid separately to the platforms.
When will the first leads come in?
Contextual and targeted ads bring leads within the first days after campaigns launch.
Do you report on results?
Yes. We show spend, leads and cost per lead in transparent reports.
07 More services

Other areas

Websites & landing pagesfrom $490Corporate websitesfrom $790Online storesfrom $1,190Telegram botsfrom $390Web services & CRMfrom $1,590Mobile appsfrom $2,390
Start a project

Tell us your task — we’ll scope it within a day.

Advertising: Direct and targeted ads and more. We’ll break down the task and suggest a clear next step and a quote.

Message us on Telegram info@stackworks.ru
We usually reply within one business day